August in Beauty: Superdrug on top, Space NK sees fastest growth

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While search volumes for the beauty market were down by -9.44%, Superdrug, the top beauty brand for August, climbed by nearly 20% in terms of brand search.

After being one to watch last month, Space NK rose to the top of the fastest-growing list, having grown their share of brand search by 1.28% with a market share percentage change of 38.61%. Huda Beauty also saw excellent growth, with over 100% market share percentage change.

Top 10 <Market Share Winners>

[Brands with the biggest share of brand search demand in August]

• Superdrug: 19.89% (+1.23%)
• Lookfantastic: 7.11% (+0.14%)
• Sephora: 5.58% (+0.99%)
• Charlotte Tilbury: 5.23% (+0.33%)
• Space NK: 4.59% (+1.28%)
• The Perfume Shop: 3.41% (-0.09%)
• Bodyshop: 3.39% (-0.30%)
• Cult Beauty: 3.03% (+0.29%)
• Drunk Elephant: 2.34% (-4.51%)
• Beauty Bay: 2.25% (-0.10%)

Figures in brackets represent YoY growth

Top 10 <Fastest-Growing Beauty Brands>

[Fastest-growing beauty and cosmetics brands in August, according to brand search demand]

• Space NK: +1.28% (+38.61%)
• Superdrug: +1.23% (+6.57%)
• Sephora: + 0.99% (+21.46%)
• Charlotte Tilbury: +0.33% (+6.81%)
• Huda Beauty: +0.33% (+108.88%)
• Rituals: +0.32% (+43.42%)
• Cult Beauty: +0.29% (+10.42%)
• Diptyque: +0.21% (+33.15%)
• Beauty Pie: +0.20% (+16.59%)
• Liz Earle: +0.15% (+12.89%)

Figures in brackets represent market share % change

How we get the data

The data above comes from the ‘Share of Search’ tool on our proprietary market data tracker,
Metis – it’s what we, and our clients, use to deliver unprecedented growth and unlock actionable opportunities 4x faster than the competition.

Share of brand search is a powerful metric for diagnosing brand health and contextualising market performance – providing a view of where your brands sit in relation to your unique competitor set and the industry at large.

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