July in Beauty: Superdrug on top, Space NK one to watch

Ready to see which beauty brands are winning search?

Unlocked is a weekly insight series that highlights the biggest and fastest-growing brands in each retail sector for the previous month.

Last month, Superdrug continued its reign as the most in-demand beauty brand in the UK, claiming a massive 19.9% share of searches.

One to watch is Space NK. They’ve got the 6th highest share of search, but they’re also the 5th fastest-growing beauty brand in search over the past month – the only brand to lead the industry in both market share and growth.

Top 10 <Market Share Winners>

[Brands with the biggest share of brand search demand in July YoY]

• Superdrug: 19.9% (+0.95%)
• Lookfantastic: 7.6% (+0.51%)
• Charlotte Tilbury: 6.3% (+0.46%)
• Sephora: 6% (+0.69%)
• The Body Shop: 3.8% (-0.82%)
• Space NK: 3.4% (+0.91%)
• The Perfume Shop: 3.1% (+0.07%)
• Cult Beauty: 2.5% (-0.06%)
• Drunk Elephant: 2.4% (-3.86%)
• Beauty Bay: 2% (-0.10%)

Figures in brackets represent YoY growth

Top 10 <Fastest Growing Beauty Brands>

[Fastest growing beauty brands in July YoY, according to share of brand search demand]

• Huda Beauty: +89%
• Ole Henrikson: +53.7%
• Becca: +47.3%
• Rituals: +38%
• Space NK: +37%
• Diptyque: +34.9%
• Morphe: +31.7%
• Hourglass: +30.2%
• Anastasia Beverly Hills: +28.5%
• Guerlain: +24%

How we get the data

The data above comes from the ‘Share of Search’ tool on our proprietary market data tracker,
Metis – it’s what we, and our clients, use to deliver unprecedented growth and unlock actionable opportunities 4x faster than the competition.

Share of brand search is a powerful metric for diagnosing brand health and contextualising market performance – providing a view of where your brands sit in relation to your unique competitor set and the industry at large.

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