August in Electronics: Argos has biggest market share, Cex is fastest-growing

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Unlocked is a weekly insight series that highlights the biggest and fastest-growing brands in each retail sector for the previous month.

In August, Argos was on top with 44.55% share of brand searches.

When it comes to the fastest-growing brands, Cex takes first prize, having grown their share of brand search by 0.90% with a market share percentage change of 8.40%. Kitchenaid was also one to watch, with a market share percentage change of 24.15%.

Top 10 <Market Share Winners>

[Brands with the biggest share of brand search demand in August]

• Argos: 44.55% (-0.13%)
• Currys: 19.52% (-0.67%)
• Cex: 11.59% (+0.90%)
• Game: 3.73% (-0.01%)
• AO: 2.55% (+0.14%)
• Carphone Warehouse: 1.44% (-0.26%)
• Ninja: 0.89% (-0.09%)
• PC World: 0.83% (-0.27%)
• Dyson: 0.72% (+0.11%)
• Hoover: 0.57% (+0.06)

Figures in brackets represent YoY growth

Top 10 <Fastest-Growing Consumer Electronics Brands>

[Fastest-growing consumer electronics brands in August, according to brand search demand]

• Cex: +0.90 (+8.40%)
• AO: +0.14 (+5.91%)
• Dyson: +0.11 (+17.57%)
• Hoover: +0.06 (+11.00%)
• Shark: +0.03 (+6.21%)
• Kitchenaid: +0.02 (+24.15%)
• AEG: +0.02 (+18.74%)
• Philips: +0.02 (+11.77%)
• Smeg: +0.02 (+8.70%)
• Bosch: +0.02 (+5.79%)

Figures in brackets represent market share % change

How we get the data

The data above comes from the ‘Share of Search’ tool on our proprietary market data tracker,
Metis – it’s what we, and our clients, use to deliver unprecedented growth and unlock actionable opportunities 4x faster than the competition.

Share of brand search is a powerful metric for diagnosing brand health and contextualising market performance – providing a view of where your brands sit in relation to your unique competitor set and the industry at large.

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