July in Fashion: Top spot for Next, huge growth for Celine

Ready to see which fashion brands are winning search?

Unlocked is a weekly insight series that highlights the biggest and fastest-growing brands in each retail sector for the previous month.

In July, Next dominated the fashion world with over 10% share of brand searches. Sports brands also led the way over the past month, with Sports Direct and JD Sports appearing in our top 10.

When it comes to the fastest-growing brands, Next came out on top again growing their share of brand search by 1.33%, while Celine is one to watch with a whopping 266% change in market share compared to July 2023.

Top 10 <Market Share Winners>

[Brands with the biggest share of brand search demand in July YoY]

• Next: 10.72% (+1.33%)
• Shein: 6.21% (-0.62%)
• Sports Direct: 5.54% (+0.34%)
• TK Maxx: 4.79% (-0.83%)
• Primark: 4.37% (+0.26%)
• ASOS: 4.13% (-0.88%)
• Matalan: 3.60% (-0.28%)
• New Look: 3.41% (-0.37%)
• JD Sports: 3.36% (-0.04%)
• Zara: 3.07% (+0.45%)

Figures in brackets represent YoY growth

Top 10 <Fastest Growing Fashion Brands>

[Fastest growing fashion brands in July YoY, according to share of brand search demand]

• Next: +1.33 (+14.20%)
• Zara: +0.45 (+17.27%)
• Adidas: +0.40 (+42.15%)
• Sports Direct: +0.34 (+6.59%)
• New Balance: +0.32 (+30.49%)
• Primark: +0.26 (+6.31%)
• Crocs: +0.22 (+18.94%)
• Hollister: +0.20 (+49.24%)
• Reiss: +0.15 (+36.65%)
• Celine: +0.14 (+265.96%)

Figures in brackets represent market share % change

How we get the data

The data above comes from the ‘Share of Search’ tool on our proprietary market data tracker,
Metis – it’s what we, and our clients, use to deliver unprecedented growth and unlock actionable opportunities 4x faster than the competition.

Share of brand search is a powerful metric for diagnosing brand health and contextualising market performance – providing a view of where your brands sit in relation to your unique competitor set and the industry at large.

All of our leaderboards cover monthly/YoY data. Click below if you want weekly, bespoke market data to supercharge your ecommerce strategy 4x faster.