August in Homeware: Top Spots for B&Q, Big Growth for Dreams

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Unlocked is a weekly insight series that highlights the biggest and fastest-growing brands in each retail sector for the previous month.

In August, B&Q came out on top with a nearly 20% share of brand searches.

B&Q was also the fastest-growing brand in August, having grown their share of brand search by 6.78% with a market share percentage change of 51.32%. Dreams was also one to watch, with a massive market share percentage change of 81.44%

Top 10 <Market Share Winners>

[Brands with the biggest share of brand search demand in August]

• B&Q: 19.98% (+6.78%)
• Dunelm: 17.20% (+5.12%)
• IKEA: 15.05% (+5.03%)
• Toolstation: 9.13% (+2.94%)
• Wickes: 7.64% (+2.51%)
• Homebase: 6.34% (+2.11%)
• Wilko: 5.01% (-31.11%)
• DFS: 3.16% (+1.12%)
• Oak Furnitureland: 2.06% (+0.74%)
• Furniture Village: 1.30% (+0.37%)

Figures in brackets represent YoY growth

Top 10 <Fastest-Growing Homeware Brands>

[Fastest-growing homeware and DIY brands in August, according to brand search demand]

• B&Q: +6.78% (+51.32%)
• Dunelm: +5.12% (+42.35%)
• IKEA: +5.03% (+50.24%)
• Toolstation: +2.94% (+47.54%)
• Wickes: +2.51% (+49.03%)
• Homebase: +2.11% (+49.85%)
• DFS: +1.12% (+54.73%)
• Oak Furnitureland: +0.74% (+56.69%)
• Dreams: +0.47% (+81.44%)
• Robert Dyas: +0.47% (+58.98%)

Figures in brackets represent market share % change

How we get the data

The data above comes from the ‘Share of Search’ tool on our proprietary market data tracker,
Metis – it’s what we, and our clients, use to deliver unprecedented growth and unlock actionable opportunities 4x faster than the competition.

Share of brand search is a powerful metric for diagnosing brand health and contextualising market performance – providing a view of where your brands sit in relation to your unique competitor set and the industry at large.

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