August in Electronics: Argos and CeX are brand search winners

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Unlocked is a weekly insight series that highlights the biggest and fastest-growing brands in each retail sector for the previous month.

Brand search demand in the sector overall dropped by over 6% in August, but the top brand, Argos, was way ahead of the pack with 44% of market share. Meanwhile, CeX continued to be the fastest-growing in terms of brand search, with nearly 1% market share difference and nearly 10% market share percentage change.

Top 10 <Market Share Winners>

[Brands with the biggest share of brand search demand in August]

• Argos: 44.40% (-0.91)
• Currys: 19.75% (-0.45)
• CeX: 11.44% (+0.99)
• Halfords: 10.81% (+0.38)
• Game: 3.82% (+0.14)
• AO: 2.50% (+0.10)
• Carphone Warehouse: 1.45% (-0.26)
• Ninja: 0.90% (-0.05)
• PC World: 0.85% (-0.24)
• Dyson: 0.72% (0.11)

Figures in brackets represent YoY growth

Top 10 <Fastest-Growing Consumer Electronics Brands>

[Fastest-growing consumer electronics brands in August, according to brand search demand]

• CeX: +0.99% (+9.47%)
• Halfords: +0.38% (+3.60%)
• Game: +0.14% (+3.92%)
• Dyson: +0.11% (+18.33%)
• AO: +0.10% (+3.98%)
• Shark: +0.04% (+8.45%)
• Hoover: +0.04% (+13.73%)
• Philips: +0.02% (+15.56%)
• Kitchenaid: +0.02% (+23.84%)
• AEG: +0.02% (+19.49%)

Figures in brackets represent market share % change

How we get the data

The data above comes from the ‘Share of Search’ tool on our proprietary market data tracker,
Metis – it’s what we, and our clients, use to deliver unprecedented growth and unlock actionable opportunities 4x faster than the competition.

Share of brand search is a powerful metric for diagnosing brand health and contextualising market performance – providing a view of where your brands sit in relation to your unique competitor set and the industry at large.

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