September in Electronics: Argos on top, CeX growing fast

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While collective electronics brand searches were down nearly 7% in September, certain key brands in the industry continued to thrive. Argos claimed the biggest share of brand search, while CeX saw the biggest growth and Kitchenaid had the biggest market share percentage change.

In non-branded search, Apple products dominated, with iPads, iPods, Macbooks and of course the iPhone 16 being among the most in-demand consumer electronics for September. It looks like consumers are also feeling the change of season, with demand for wireless thermostats rising as we head into winter.

Top 10 <Market Share Winners>

[Brands with the biggest share of brand search demand in September]

• Argos: 42.44% (-1.98%)
• Currys: 21.35% +(0.42%)
• CeX: 11.03% (+1.50%)
• Halfords: 9.45% (-0.25%)
• Game: 5.08% (+0.36%)
• AO: 2.80% (-0.04%)
• Carphone Warehouse: 1.78% (-0.25%)
• Ninja: 0.87% (+0.01%)
• Dyson: 0.87% (+0.12%)
• PC World: 0.79% (-0.28%)

Figures in brackets represent YoY growth based on share of brand search demand

Top 10 <Fastest-Growing Electronics Brands>

[Fastest-growing electronics brands in September, according to brand search demand]

• CeX: +1.50% (+15.78%)
• Currys: +0.42% (+2.02%)
• Game: +0.36% (+7.68%)
• Dyson: +0.12% (+16.22%)
• Smeg: +0.05% (+33.13%)
• Shark: +0.04% (+10.05%)
• Bosch: +0.04% (+14.56%)
• Miele: +0.04% (+19.60%)
• Kitchenaid: +0.04% (+39.53%)
• AEG: +0.03% (+29.91%)

Figures in brackets represent market share % change

Top 10 <Non-Branded Electronics Products>

[Electronics with the biggest year-on-year search increase]

• iPhone 16: +7933.33% (22,409,999)
• iPhone 16 pro: +12851.62% (624,009)
• iPad: +12.25% (317,770)
• Apple watch: +2.50% (916,132)
• Laptop: +6.25% (177,189)
• iPods: +13.41% (68,825)
• Gaming monitor: +22.13% (43,055)
• Macbook: +5.53% (119,260)
• Digital camera: +51.85% (16,316)
• Wireless thermostat: +48.97% (12,491)

Figures in brackets represent searches in September (UK only)

How we get the data

The data above comes from the ‘Share of Search’ tool on our proprietary market data tracker, Metis – it’s what we, and our clients, use to deliver unprecedented growth and unlock actionable opportunities 4x faster than the competition.

Share of brand search is a powerful metric for diagnosing brand health and contextualising market performance – providing a view of where your brands sit in relation to your unique competitor set and the industry at large.

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